Involving customer care in the marketing strategy

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An output that brings us back to being true, to being consistent without trying to imitate others, but trying to carry forward our own passions.

Because what happens, if you want to talk about young people : young people lose confidence in themselves. The first thought becomes: that brand, that character is very strong and therefore we must simulate it.

In reality, they should take their passion and think about how to carry it out, make it public by working on possible output paths.

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Translating feedback into action
Customer care , as we know, receives a lot of feedback every day in the most disparate forms: we are not just talking about compliments or criticisms (therefore “direct” feedback, positive or negative), but also a request for help can make us understand that something is wrong, is not sufficiently clear or needs to be improved.

Our work cannot be limited to helping that person individually and then continuing with other tasks as if nothing had happened!

Every feedback is an opportunity to question ourselves on what works and what can be improved, so: let's listen/read any incoming feedback, without prejudice, then select the most interesting, motivated and coherent (or urgent) ones and translate them into action quickly!

This will help us not only to improve, but also to demonstrate our REAL attention to the user/customer and what they communicate to us.


We're long past the era when "ending up" working in your company's Help Center feels like a punishment, a way to demean you and make you feel like the lowest of the low.

On the contrary: Customer Care is an integral part of theyemen business email list Marketing Division , if not its beating heart.

Remember that the CC always has the “hot” feedback from your users/customers available; therefore, it is essential that it participates in any brainstorming activity for new ideas for products, services, events and projects in general.

Your Customer Care must be a mirror of your company and the values ​​it intends to convey. Do you really want it to be made up of people who are excluded from the rest of the team and who work reluctantly?

Kindness vs. Irritability
When a user sends us 5 emails one after the other (and all on the weekend!) or perhaps ignores Netiquette and “yells” his disappointment at us with Caps Lock activated, or even when he addresses us as if we were the cause of all his problems, it is normal that the first thought is one of great frustration and not of responding in a kind and calm tone.

But be careful: although rudeness is never justifiable, those who work in Customer Care cannot forget one of the most important things, if not the most important.

Behind that screen are people : people with their own weaknesses, their own difficulties and their own difficult situations.