Sales Prospecting 101: Your Complete Guide
Posted: Mon Jan 20, 2025 6:52 am
An effective sales prospecting process is essential for tracking down more sales opportunities for your company.
But what if you’re new to prospecting in sales or find the process tricky? Then this blog post is for you!
In this sales prospecting guide, we’re breaking the entire process down, including what it is, its stages, and how to do it. Just keep reading!
And don’t forget to sign up for our free sales and marketing newsletter, Revenue Weekly, while you’re here. You’ll join over 200,000 other marketers and sales reps who get FREE revenue-driving tips and advice sent straight to their inboxes!
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What is sales prospecting?
Sales prospecting definition: Sales prospecting is the process of identifying and contacting potential customers to generate new business and gain more opportunities to sell your products or services. In other words, it describes how you find and engage with prospects to kick-start your sales process.
Leads vs. prospects
If you’ve heard of leads and prospects, you might wonder if they are similar. The answer — sort of.
Leads are potential customers who have expressed an interest in your company. They can express interest by signing up for your email newsletter, following your social media page, or visiting your website.
Hersheypark email newsletter sign up form
Prospects are leads who you’ve researched and qualified. In other words, they have qualities and needs that align with your products or services, making them a good match for your company.
So, prospects are leads your sales team has qualified and determined would be likely to purchase your products or services.
But what if you’re new to prospecting in sales or find the process tricky? Then this blog post is for you!
In this sales prospecting guide, we’re breaking the entire process down, including what it is, its stages, and how to do it. Just keep reading!
And don’t forget to sign up for our free sales and marketing newsletter, Revenue Weekly, while you’re here. You’ll join over 200,000 other marketers and sales reps who get FREE revenue-driving tips and advice sent straight to their inboxes!
Don’t miss our Marketing Manager Insider emails!
Join 200,000 smart marketers and get the month’s hottest shareholder database news and insights delivered straight to your inbox!
Enter your email below:
Enter your work email
(Don’t worry, we’ll never share your information!)
cta44 img
What is sales prospecting?
Sales prospecting definition: Sales prospecting is the process of identifying and contacting potential customers to generate new business and gain more opportunities to sell your products or services. In other words, it describes how you find and engage with prospects to kick-start your sales process.
Leads vs. prospects
If you’ve heard of leads and prospects, you might wonder if they are similar. The answer — sort of.
Leads are potential customers who have expressed an interest in your company. They can express interest by signing up for your email newsletter, following your social media page, or visiting your website.
Hersheypark email newsletter sign up form
Prospects are leads who you’ve researched and qualified. In other words, they have qualities and needs that align with your products or services, making them a good match for your company.
So, prospects are leads your sales team has qualified and determined would be likely to purchase your products or services.