Then select the lead form you want to retarget. dominica b2b leads You can add multiple forms to the same audience by opening the lead form drop-down menu and checking multiple boxes. To target high-intent leads, make sure your segment includes Account Center accounts that opened and submitted the form. Double-check that your retention window aligns with your sales cycle and MOFU campaign timing.
Target high-intent audiences on Facebook, Instagram, native lead form segmentation 10
Remember that you have another option for targeting MQL. After collecting lead data during a lead generation campaign, you can upload contact details to your CRM. You can then upload the segment to Ads Manager and use customer list targeting. It’s worth testing both methods to see which one delivers the best ROI.
#6: Facebook and Instagram Shop or Catalog
If you use Meta's store or catalog tools to promote ecommerce products, you have excellent options for retargeting users who interact with your products. Create a custom audience using Catalog or Shopping in Ads Manager or the Audience Dashboard.
target-high-intent-audience-on-facebook-instagram-catalog-custom-audience-source-test-product-set-event-11
Select the category and product group you want to promote, and check the retention window. Then select the action you want to retarget. If you want to guide new customers to buy, you may want to serve ads to people who viewed your store or catalog but didn't buy. If you want to convert existing customers into repeat customers, you need to get your ads in front of people who have already purchased from your business.