6 Marketing Challenges in 2025 and How to Solve Them

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If you think your marketing team is facing a few hurdles, you are not alone. Marketing teams, big and small, face different challenges. They have to adapt to changes in their industry, their customer’s behavior, and even marketing trends.

This blog post is a roundup of marketing challenges in 2025 and the solutions to these problems.

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6 marketing challenges and solutions
Here are the most common marketing challenges in 2025 and homeowner database to address them:

Training marketing team members
Understanding your customers’ evolving needs
Generating leads
Retaining customers
Entering a new market
Measuring your marketing activities’ return-on-investment (ROI)
Let’s go through each one:

1. Training marketing team members
Marketing is a fast-paced world. One moment, your strategy nails it and delivers results. Another moment, a competitor is eating your share of the segment. New tools and marketing trends pop up, too, so your team must catch up.

Onboarding new team members also poses a challenge, as your other team members’ efforts are diverted to training them.

The solution
Businesses need to reframe training and professional development among their employees. Because of the constantly changing business environment, team members — whether they’re managers or individual contributors — should continue learning while on the job.

Businesses and their management team should think of training as an investment. By investing in learning, employees are growing and becoming more competitive. As a result, they feel empowered, more satisfied, and are more likely to stay with the company longer.

Consider some cost-effective professional development strategies:

Encourage team members to experiment and present their learnings during meetings or company-wide learning events.
Schedule company “learning days” spread throughout the year. Employees take a free online course one day, and then share their key takeaways on the next learning day, so they learn from one another!
Develop training videos and documentation that new team members can review during their own time.
Develop a three-month plan for new team members. It can include your training videos and documentation, resources to review, and a list of people they’ll have training sessions with.
2. Understanding your customers’ evolving needs
Have you ever been a loyal customer of, let’s say, a coffee shop?

For example, let’s pretend you decided to live a more sustainable lifestyle, so you stopped using single-use cups at take-outs. You then started having coffee from another café that lets you use your reusable mug.

Customers change. Their needs and attitudes towards brands evolve. The challenge for marketers is to know their customers and catch up to their evolving needs.