How to use structured data to get more hits on your website?
Posted: Mon Jan 20, 2025 8:08 am
Attracting more traffic to a website is one of the main goals in Digital Marketing , and structured data may be the solution you are looking for. In addition to improving positioning in search engines, they make content more attractive and accessible to the public.
In this article, we'll explain what structured data is, why it's so important for SEO, and how you can use it strategically to boost your online presence.
What is structured data?
Structured data is information organized in a standardized format that makes it easier for search engines to understand. It acts as a guide for algorithms to understand what’s on a page and how it should be displayed in search results.
For example: imagine a page from an e-commerce office 365 database that sells smartphones. With structured data, Google can identify the product, its price, availability, technical specifications and even customer reviews. Without this organization, the robot would have to interpret this information less efficiently, which could affect its display in search results.
In the context of SEO , structured data is key to creating rich snippets and other enriched displays that increase link appeal. This transforms the way content is displayed to users, generating more clicks and qualified traffic.
Structured, semi-structured and unstructured data
To understand the importance of structured data, it is interesting to compare it with other types of data organization:
Structured data:
They are organized in standardized formats, such as tables and lists.
Easy to interpret by machines.
Example: price tables on an e-commerce website.
Semi-structured data:
They have a partial organization, but still require effort for interpretation.
Example: image metadata or XML files.
Unstructured data:
They do not follow a specific order.
Difficult to process automatically.
Example: email texts, social media posts or video files.
Structured data has clear advantages in SEO because it allows Google to better interpret and classify information.
Why is structured data important for SEO?
Search engines like Google prioritize pages that provide organized, easy-to-interpret information. With structured data, you create a shortcut for robots to understand your site's content, which can result in:
Better positioning in search results;
Greater visibility through rich snippets;
Better user experience (UX).
These factors combined help increase organic traffic , improve click-through rate (CTR), and increase conversion chances.
What are the benefits of structured data?
Structured data offers several advantages, especially for Digital Marketing strategies. Check out how it can boost your website’s performance:
1. Greater visibility in search engines
When search engines can understand the content of a page, they have an easier time positioning it appropriately in search results.
For example, if you sell a product, Google may display information like price, reviews, and availability directly in the results, making your site stand out from the competition.
In this article, we'll explain what structured data is, why it's so important for SEO, and how you can use it strategically to boost your online presence.
What is structured data?
Structured data is information organized in a standardized format that makes it easier for search engines to understand. It acts as a guide for algorithms to understand what’s on a page and how it should be displayed in search results.
For example: imagine a page from an e-commerce office 365 database that sells smartphones. With structured data, Google can identify the product, its price, availability, technical specifications and even customer reviews. Without this organization, the robot would have to interpret this information less efficiently, which could affect its display in search results.
In the context of SEO , structured data is key to creating rich snippets and other enriched displays that increase link appeal. This transforms the way content is displayed to users, generating more clicks and qualified traffic.
Structured, semi-structured and unstructured data
To understand the importance of structured data, it is interesting to compare it with other types of data organization:
Structured data:
They are organized in standardized formats, such as tables and lists.
Easy to interpret by machines.
Example: price tables on an e-commerce website.
Semi-structured data:
They have a partial organization, but still require effort for interpretation.
Example: image metadata or XML files.
Unstructured data:
They do not follow a specific order.
Difficult to process automatically.
Example: email texts, social media posts or video files.
Structured data has clear advantages in SEO because it allows Google to better interpret and classify information.
Why is structured data important for SEO?
Search engines like Google prioritize pages that provide organized, easy-to-interpret information. With structured data, you create a shortcut for robots to understand your site's content, which can result in:
Better positioning in search results;
Greater visibility through rich snippets;
Better user experience (UX).
These factors combined help increase organic traffic , improve click-through rate (CTR), and increase conversion chances.
What are the benefits of structured data?
Structured data offers several advantages, especially for Digital Marketing strategies. Check out how it can boost your website’s performance:
1. Greater visibility in search engines
When search engines can understand the content of a page, they have an easier time positioning it appropriately in search results.
For example, if you sell a product, Google may display information like price, reviews, and availability directly in the results, making your site stand out from the competition.