Aspects ignored in Google Bot reading
Posted: Mon Jan 20, 2025 8:19 am
Even though we have one type of reading, Google's crawler has a different view of pages. This is why a company 's website is not always well positioned in searches, even if the business owner or marketing team believes that the information is placed correctly.
Therefore, the first criterion for having a good readability of your website is to work in HTML. Other programming formats are read with more difficulty or even ignored. In addition, Google Bot ignores JavaScript and images.
Images
So what does it read? With texts and codes, but that doesn't lawyer email list mean you have to leave images aside, in fact, visual content is in evidence and is one of the trends for 2021 .
Images make the page more attractive to the user, especially because 90% of the information transmitted to the brain is in this format . In addition, they are processed and understood more quickly. To give you an idea, the speed is 60 thousand times greater than text. Can you imagine?
Therefore, to solve the problem between Google Bot reading and SEO, it is necessary to use an appropriate structure, which works with alt text , also called alternative text. The idea is to include a complete description. This way, the robot will understand what is in the image and the crawler will identify it. Otherwise, the algorithm will understand that there is a blank space there.
Keywords
In addition to these, there are other SEO techniques that help your page rank better in the SERP. Still, the most important thing is to have quality content; there is little point in repeating the same keyword several times. Too many good practices can even penalize your website or blog, as Google understands that it is just a combination of desired elements with little cohesion and coherence.
Therefore, results marketing depends on qualified posts that are capable of providing useful information to the user . Remember that Google is increasingly using artificial intelligence in marketing and the latest updates made to the algorithm confirm this statement.
This way, the different contexts of the words used in searches are better understood. For example, when you search for "how to open a franchise", it is normal for results to appear referring to opening a franchised store and also about starting a franchise .
With Google Bert , the expectation is that this discrepancy will be resolved and it will only show results for opening a franchised store.
Therefore, the first criterion for having a good readability of your website is to work in HTML. Other programming formats are read with more difficulty or even ignored. In addition, Google Bot ignores JavaScript and images.
Images
So what does it read? With texts and codes, but that doesn't lawyer email list mean you have to leave images aside, in fact, visual content is in evidence and is one of the trends for 2021 .
Images make the page more attractive to the user, especially because 90% of the information transmitted to the brain is in this format . In addition, they are processed and understood more quickly. To give you an idea, the speed is 60 thousand times greater than text. Can you imagine?
Therefore, to solve the problem between Google Bot reading and SEO, it is necessary to use an appropriate structure, which works with alt text , also called alternative text. The idea is to include a complete description. This way, the robot will understand what is in the image and the crawler will identify it. Otherwise, the algorithm will understand that there is a blank space there.
Keywords
In addition to these, there are other SEO techniques that help your page rank better in the SERP. Still, the most important thing is to have quality content; there is little point in repeating the same keyword several times. Too many good practices can even penalize your website or blog, as Google understands that it is just a combination of desired elements with little cohesion and coherence.
Therefore, results marketing depends on qualified posts that are capable of providing useful information to the user . Remember that Google is increasingly using artificial intelligence in marketing and the latest updates made to the algorithm confirm this statement.
This way, the different contexts of the words used in searches are better understood. For example, when you search for "how to open a franchise", it is normal for results to appear referring to opening a franchised store and also about starting a franchise .
With Google Bert , the expectation is that this discrepancy will be resolved and it will only show results for opening a franchised store.