expected more orders, but we closed
Posted: Mon Jan 20, 2025 8:29 am
Marketers Method: Community In September we at 81 . The most interesting and encouraging data for us was that breakfasts had decreased. Evening consumption increased , therefore the average cart became higher (and we still closed with €1,555.59 in transactions ). Number of orders beginning of September Total orders September In August we also noticed that people were not buying because they did not understand that Che Comodo was a specific service for Floridia. We didn't communicate any sense of community or belonging to a local reality. So we decided to record a video , with the aim of resolving any doubts and specifying that the service was only in (and for) Floridia.
The video shows the church and palestine b2b leads the main square of Floridia from above. We have represented the professional who has little time and wants to order a quick lunch, the couple who orders sushi or the group of friends who wants to eat a pizza together. They are totally familiar scenes, without any overly commercial insertions. We also took great care of the sound design part : in the video you can hear the sizzling of the pizza heating up in the oven or the zip of the rider opening to deliver the order. In addition to being promoted, the video was shared hundreds of times organically , because it spoke to people's very identity (as explored in depth in CopyMastery ) video sharing This video, in addition to the end of the summer season, gave us a huge boost for the months of October and November , where finally all the work done in the previous months brought the results we hoped for.
Marketers Method: Conversion As I was saying, October is the month we officially exploded. We went from 81 orders to 450, with a transaction of €6,919.50. Number of orders beginning of October Total Orders October All the awareness we've built in the previous months has paid off. We were very satisfied: Moving €7,000 online in a town with so few inhabitants means that people have really gotten used to the service. In November, we received 608 orders and €10,600.40 in transactions. Number of orders beginning of November Total number of orders November In the meantime, we have maintained more or less the same type of advertising on social media.
The video shows the church and palestine b2b leads the main square of Floridia from above. We have represented the professional who has little time and wants to order a quick lunch, the couple who orders sushi or the group of friends who wants to eat a pizza together. They are totally familiar scenes, without any overly commercial insertions. We also took great care of the sound design part : in the video you can hear the sizzling of the pizza heating up in the oven or the zip of the rider opening to deliver the order. In addition to being promoted, the video was shared hundreds of times organically , because it spoke to people's very identity (as explored in depth in CopyMastery ) video sharing This video, in addition to the end of the summer season, gave us a huge boost for the months of October and November , where finally all the work done in the previous months brought the results we hoped for.
Marketers Method: Conversion As I was saying, October is the month we officially exploded. We went from 81 orders to 450, with a transaction of €6,919.50. Number of orders beginning of October Total Orders October All the awareness we've built in the previous months has paid off. We were very satisfied: Moving €7,000 online in a town with so few inhabitants means that people have really gotten used to the service. In November, we received 608 orders and €10,600.40 in transactions. Number of orders beginning of November Total number of orders November In the meantime, we have maintained more or less the same type of advertising on social media.