Sell ​​directly or through an agent?

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2. Choose the most effective strategy to achieve it

Once you’ve decided on a strategy, the next step is to consider tactics, or the specific actions you’ll take to achieve that strategy.

 

Consider which sales approach works best for your industry and strengths - whether it's door-to-door sales, cold calling, inbound sales through the use of marketing automation, or something else. Whether you're selling BtoC to individual consumers or selling to businesses, or just looking for a partner to handle sales for you, the most effective sales models vary widely. Reassess your resources (from sales-related technology to the skill level of your marketing and sales reps) and choose actionable sales strategies that your target audience will respond well to.

 

One more thing to add, I've found that if you try to Google "sales strategy" a bunch of psychological tricks to convince people will come up, but that's not what we mean by strategy here. Strategy refers to denmark telegram number database actions like qualifying a prospect before making a sale or calling a prospect who has interacted with your web content in the last month.

 

Next, to measure your progress, you can set specific numerical goals, such as “Each sales rep should aim to make at least 300 calls and schedule 8 sales meetings per month,” so you can see how effective your strategy is. By setting clear KPIs, you can quickly notice when your sales strategy isn’t working and make changes accordingly.

 

3. Make a long-term plan

The final step is to create a plan. Your strategy may not go smoothly the first time, so be flexible and keep yourself constantly checking for problems or points that can be improved by adopting the PDCA cycle (a continuous process of plan, do, check, and act). For example, every time you try a new strategy, measure and analyze the results, then adjust your approach to produce better results next time.

 

Finally, you should also assign someone the responsibility of putting this plan into action so they are held accountable for actually executing it. Also, make it clear which employees the plan affects and who should change their selling style to follow it.



 

A framework for developing a sales strategy