Our take: LinkedIn's announcement of plans to launch gaming features on its platform is both surprising and intriguing.
Posted: Mon Jan 20, 2025 8:37 am
While people's first reaction to the news may be one of disbelief or amusement, gaming features do have the potential to enhance the social experience on LinkedIn. Just like casual games on mobile devices used to bring people together, LinkedIn's gaming features can serve as icebreakers, facilitate conversations, and help users build bolivia b2b leads closer connections with their professional contacts.
However, implementing these game features is critical to their success. As the leaked UI suggests, the concept of companies competing against each other based on employee scores could lead to some interesting dynamics in LinkedIn feeds. It's unclear how LinkedIn will handle score sharing and whether it will encourage a competitive atmosphere or focus more on the collaborative aspects of the game.
While introducing gaming on LinkedIn may seem strange at first, it may inject some fun and engagement into the professional networking experience. As long as LinkedIn maintains a balance between its core purpose and this new entertainment element, adding casual games could be a successful way to keep users connected and engaged on the platform.
Judi Fox is a LinkedIn Strategist and her course is called the LinkedIn Business Accelerator Program.
Listen to the podcast now
This article is sourced from the top marketing podcast Social Media Marketing Talk Show. Listen below or subscribe.
However, implementing these game features is critical to their success. As the leaked UI suggests, the concept of companies competing against each other based on employee scores could lead to some interesting dynamics in LinkedIn feeds. It's unclear how LinkedIn will handle score sharing and whether it will encourage a competitive atmosphere or focus more on the collaborative aspects of the game.
While introducing gaming on LinkedIn may seem strange at first, it may inject some fun and engagement into the professional networking experience. As long as LinkedIn maintains a balance between its core purpose and this new entertainment element, adding casual games could be a successful way to keep users connected and engaged on the platform.
Judi Fox is a LinkedIn Strategist and her course is called the LinkedIn Business Accelerator Program.
Listen to the podcast now
This article is sourced from the top marketing podcast Social Media Marketing Talk Show. Listen below or subscribe.