Experience in email marketing
Posted: Mon Jan 20, 2025 8:40 am
Email remains a very useful marketing tool. Indeed, consumers prefer receiving emails from companies over any other form of communication.
Plus, while email marketing costs next to nothing (aside from expert copywriters and email automation platforms), it produces a significant ROI: about $44 for every dollar you invest.
How to sell more online
Image. Rawpixel
Consumers check their email regularly for personal and work use, and mobile phones allow access to it anytime, anywhere.
But, because so many emails are received each day, you need an france whatsapp number database email marketing team that knows how to create attention-grabbing emails. Some elements to consider include:
A compelling subject line. Write something that compels the viewer to open the email and see what you have to say. A great way to do this is to create a sense of urgency that makes the consumer feel like they might miss out on something great if they don't look at it.
For example, “Hurry up!” “Just for today!” “Last chance”…
Compelling content . Once you’ve captured the viewer’s attention, your goal should be to keep them there long enough to find your offer and access your website. To achieve this, your content needs to be entertaining while also being relevant to your target audience.
Consider that wordplay may work well for a toy company, but a law firm may want to use a more serious tone.
An attractive design . If your email design is boring or unprofessional, it can cause many people to ignore your offer or even not want to receive your emails anymore and unsubscribe.
Create a template that is attractive and reflects your brand. But be careful not to overdo it, as some servers block emails that have very large files or videos.
Segmented contacts . Creating a mass email and simply sending it is a very easy task. However, it is not the best strategy for email marketing.
The most effective way to do this is to have a segmented contact list for different emails. This way, you can make sure that your subscribers only receive the emails that are most relevant and engaging to them.
Personalized and automated emails. You can easily personalize your emails by adding a contact's name to the subject line or body content. Something as simple as this can really help increase open rates.
Additionally, sending automated emails can help you maintain regular communication.
Some tips: You can set up an automatic thank you email for people who make a purchase. You can also send abandoned cart reminders when a consumer has left an item in their cart for a few days.
A clear call to action ( CTA ). It's important that the email recipient is never left in doubt as to what action they should take after reading your email. In addition to clearly stating the call to action in the body content, you should also have a CTA button.
Non-promotional emails . Not every email you send should be a purely promotional message. For example, you could offer your subscribers free content, such as buyer's guides or eBooks.
While this type of content doesn't explicitly advertise your products, your consumers will perceive you as an industry expert.
If you find email marketing complicated or don't have much experience, it's best to partner with a digital marketing agency so you can get the most out of your email marketing strategy.
An agency that is aware of how to sell more online has the experience in creating attractive emails that attract subscribers and lead them to conversion.
They also know how to set up automated workflows that send emails triggered by specific behaviors at different buyer stages.
Plus, while email marketing costs next to nothing (aside from expert copywriters and email automation platforms), it produces a significant ROI: about $44 for every dollar you invest.
How to sell more online
Image. Rawpixel
Consumers check their email regularly for personal and work use, and mobile phones allow access to it anytime, anywhere.
But, because so many emails are received each day, you need an france whatsapp number database email marketing team that knows how to create attention-grabbing emails. Some elements to consider include:
A compelling subject line. Write something that compels the viewer to open the email and see what you have to say. A great way to do this is to create a sense of urgency that makes the consumer feel like they might miss out on something great if they don't look at it.
For example, “Hurry up!” “Just for today!” “Last chance”…
Compelling content . Once you’ve captured the viewer’s attention, your goal should be to keep them there long enough to find your offer and access your website. To achieve this, your content needs to be entertaining while also being relevant to your target audience.
Consider that wordplay may work well for a toy company, but a law firm may want to use a more serious tone.
An attractive design . If your email design is boring or unprofessional, it can cause many people to ignore your offer or even not want to receive your emails anymore and unsubscribe.
Create a template that is attractive and reflects your brand. But be careful not to overdo it, as some servers block emails that have very large files or videos.
Segmented contacts . Creating a mass email and simply sending it is a very easy task. However, it is not the best strategy for email marketing.
The most effective way to do this is to have a segmented contact list for different emails. This way, you can make sure that your subscribers only receive the emails that are most relevant and engaging to them.
Personalized and automated emails. You can easily personalize your emails by adding a contact's name to the subject line or body content. Something as simple as this can really help increase open rates.
Additionally, sending automated emails can help you maintain regular communication.
Some tips: You can set up an automatic thank you email for people who make a purchase. You can also send abandoned cart reminders when a consumer has left an item in their cart for a few days.
A clear call to action ( CTA ). It's important that the email recipient is never left in doubt as to what action they should take after reading your email. In addition to clearly stating the call to action in the body content, you should also have a CTA button.
Non-promotional emails . Not every email you send should be a purely promotional message. For example, you could offer your subscribers free content, such as buyer's guides or eBooks.
While this type of content doesn't explicitly advertise your products, your consumers will perceive you as an industry expert.
If you find email marketing complicated or don't have much experience, it's best to partner with a digital marketing agency so you can get the most out of your email marketing strategy.
An agency that is aware of how to sell more online has the experience in creating attractive emails that attract subscribers and lead them to conversion.
They also know how to set up automated workflows that send emails triggered by specific behaviors at different buyer stages.