Stronger connections through personalization

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Shopify
It's another B2B brand on TikTok that really knows how to properly communicate with its audience. And it has quite a bit of experience on the platform, having been posting there for over two years.

A bit different from Semrush’s strategy, which focuses on a few video formats, Shopify tries to diversify its content with various formats. Still, the general themes are fairly consistent, to better resonate with entrepreneurs and business owners.

They tried and tested many video formats to get the consistency and high uruguay consumer mobile number list engagement they have today. So if your brand is just starting out with TikTok marketing, finding this sweet spot is essential to gaining followers.


6. GoPro
GoPro is a brand on TikTok that relies heavily on user-generated content to develop its marketing strategy on the platform.

Giving your community a voice and having them spontaneously create great content for your brand is a successful strategy.

The company uses their TikTok account to share amazing fan-made videos and the results speak for themselves. They have over 2.2 million followers on the network and are still growing.


7. Chipotle
Chipotle is commonly remembered by marketers when it comes to TikTok content. It’s no surprise that the brand was the first major restaurant chain with an official TikTok account in 2019, using a solid strategy with videos, memes, and funny content, and making the brand relevant to a younger audience.

The brand also encourages its followers to participate in challenges, such as #GuacDance, which generated more than 250,000 video submissions in just six days . This led to Chipotle selling more than 800,000 guacamoles on National Guacamole Day.