What are the benefits of investing in this concept?
Posted: Mon Jan 20, 2025 9:17 am
By investing in live marketing, the brand reaches a different level by stimulating sensations and experiences. Among the advantages of the campaign are:
brand recall , because it shows the consumer the advantages they will have when purchasing the product or service;
closer to the public , because customers try out and obtain more information before purchasing the item. This strengthens the relationship with the brand;
encouraging interaction between different platforms , since manufacturing email list experience marketing must be complemented with other strategies in order to enhance results.
It is for these reasons that live marketing moves R$44 billion per year . According to a survey by Ampro, 93% of companies intend to invest in the sector . Furthermore, in the United States, 97% of brands that use this strategy report a significant increase in services or products.
How to apply the strategy to your business?
Experiential marketing needs to be applied correctly in a business to have the desired effect. What steps should be taken? Check it out!
Planning
This step involves a number of activities. The first is the r e . Define the purpose of the campaign in a simple and clear way. Remember that this is the starting point for the next actions.
Next, determine the persona , that is, the ideal customer profile that your campaign aims to reach. To check which one is the right one, conduct a survey with buyers and ask them about their habits, desires and wants. Keep in mind that you need to be specific.
Your target audience should also be determined at this point. Here, you should have a broader description of the type of person who might be interested in your product or service.
Finally, consider your budget and limitations . First, consider how much money you have available to determine the best channels and what alternatives are open to you. Regarding the second aspect, think about possible legal issues, such as health or safety issues , permits, licenses, copyrights, etc.
brand recall , because it shows the consumer the advantages they will have when purchasing the product or service;
closer to the public , because customers try out and obtain more information before purchasing the item. This strengthens the relationship with the brand;
encouraging interaction between different platforms , since manufacturing email list experience marketing must be complemented with other strategies in order to enhance results.
It is for these reasons that live marketing moves R$44 billion per year . According to a survey by Ampro, 93% of companies intend to invest in the sector . Furthermore, in the United States, 97% of brands that use this strategy report a significant increase in services or products.
How to apply the strategy to your business?
Experiential marketing needs to be applied correctly in a business to have the desired effect. What steps should be taken? Check it out!
Planning
This step involves a number of activities. The first is the r e . Define the purpose of the campaign in a simple and clear way. Remember that this is the starting point for the next actions.
Next, determine the persona , that is, the ideal customer profile that your campaign aims to reach. To check which one is the right one, conduct a survey with buyers and ask them about their habits, desires and wants. Keep in mind that you need to be specific.
Your target audience should also be determined at this point. Here, you should have a broader description of the type of person who might be interested in your product or service.
Finally, consider your budget and limitations . First, consider how much money you have available to determine the best channels and what alternatives are open to you. Regarding the second aspect, think about possible legal issues, such as health or safety issues , permits, licenses, copyrights, etc.