Points to note when using Dynamic Search Ads (DSA)

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xThere are pros and cons to using Dynamic Search Ads (DSA). Be sure to use them in accordance with the characteristics of your company's website.

1. Sites that sell a large number of products or services
Websites that handle a large number of products and services, such as e-commerce cfo email list sites, real estate and travel information sites, and restaurant information sites, are suitable for using Dynamic Search Ads (DSA). These websites have a huge number of landing pages to appeal to, making it difficult to set up ads manually. By using Dynamic Search Ads (DSA), you can expect to improve the efficiency of your ad placements.

Websites with a limited variety of products and low inventory fluctuations may want to consider a different approach.

2. Sites that actively use SEO to attract customers
It is said that websites that follow SEO are more likely to see results from Dynamic Search Ads (DSA). Dynamic Search Ads (DSA) crawl each page according to SEO rules. If your SEO is solid, you will be able to accurately convey the characteristics of your products to the crawler.

If your website's SEO is weak, it will be difficult to achieve the results you expect. When using Dynamic Search Ads (DSA), make sure your website's SEO meets Google's standards.