The history of written content

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On Twitter, this happens often among brands; Understand your goal : Before you create, it’s important to understand what you want your content to achieve. More social engagement, website traffic, sales? Measure Performance : Once your content is live, you need to measure its success against your goal. This will help you understand what works, what doesn’t, and how to move forward. The route so far Humans have been creating content since time immemorial . Cave paintings, for example, can be considered the first attempt at communicating through content. By understanding the history of content marketing, you can understand the present and prepare for the future.

and advertising probably goes back further than you might think papua new guinea b2b leads Johannes Guttenberg invented the printing press in 1440, which led to the creation of pamphlets that, among other opportunities, marketed products. In 1732, Benjamin Franklin published “Poor Richard's Almanack,” a book designed to promote his thriving printing business. And in 1867, the Hartford Steam Boiler Inspection and Insurance Company debuted “The Locomotive,” a company magazine that continues to be published under the same name today. These are early representations of the central idea of ​​content marketing: you can build an audience by distributing useful information that will help them realize the need for the service.