Create only one Landing Page and continue to promote only that version and decide,

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if after a few weeks it does not convert, to stop the activity or think that the Ads channels are not working. Nothing could be more wrong. You need to do A/B tests, changing just one element at a time, to understand what doesn't work in your Landing and make improvements step by step. For example, you could change the image, or the CTA, or the form of social proof (video reviews instead of simple text content).

3. Do not analyze the user's navigation on your Landing. I recommend using HotJar (also useful in its free version), which allows you, among other things, to: See heat maps, so where your user's attention lingers the most. Observe argentina email list scrolling, that is, how people navigate your site, whether they scroll evenly or jump around.


Analyze where they click: for example, you might notice that a section that is fundamental for you because it encourages the CTA is not clicked at all. How to Set Up a B2B Lead Generation Strategy To create your Lead Generation strategy, you need to consider the following elements: 1. Objectives 2. Target 3. Budget 4.

Timing 5. Channels 6. KPI&Analytics Goals What do you want to achieve by thinking of working in Lead Generation? Requests for quotes Targeted email list for subsequent actions Instant conversions Target You must have already identified your Buyer Personas .