Planning Establish your plan now, the heart of your Digital Strategy

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Here is an example of an empathy map that I could create: Empathy Map 6. KPIs and metrics Often we start in fifth gear, immediately starting to implement the operational aspects, instead it is essential to take a step back and set metrics and KPIs. In fact, it is thanks to them that you will be able to understand if you are investing money, time and resources correctly. If you don't track the actions you take, how can you measure results and performance ? Consider that KPIs and metrics should be measured on a pre-established time basis, such as every month or every six months.


But let's get to the point. By KPI we mean the macro-hat within which to consider the metrics, therefore the quantitative values, that you need to achieve your largest KPI. Let's take a concrete example: KPI → 40% increase in armenia email list turnover within 12 months; Metrics → increase in sessions on the site, decrease in bounce rate, increase in leads, increase in requests for quotes, increase in calls to the call center to receive more information on the product/service, increase in sales.

Which must include marketing and communication activities, channels and formats. Depending on your goals, your target and your budget, activities may include: SEO; Digital PR ; Social Media Marketing; Ads (Social Ads, Google Ads, Bing Ads); Email Marketing; Content Marketing; Video Marketing; Podcasting.