Digital PR: How to Create an Online PR Strategy for Your Company (or Your Clients)

[AsaduzzamanFoysal]

Doing Digital PR does not mean replicating the activity of the traditional press office on the online market.

The significance of digital PR goes beyond all this.

What does it mean to do digital PR?
Doing Digital PR means:

Create a strategy for visibility, brand awareness and online reputation, but also for lead generation.
Understand which sites, magazines, portals are important, authoritative for aruba email list both Google and the target audience, based on specific company objectives.
Know how to select and contact journalists and bloggers appropriately.
Understanding what content to propose.
Know the rules (if we can call them “rules”) of Link Building : analyze the results.
Formulate reports with only the data that really matters.
To achieve significant performance, such as increased site sessions, site positioning for certain keywords and new leads, you must necessarily start from the strategy.

Think of the strategy as your map, which from now on you will always have to keep in your pocket: it will help you know how to follow the path that takes you from point A, your current starting point, to point B, your arrival point, which corresponds to the objectives you want to achieve.