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Best businesses in the financial industry doing Digital Marketing

Posted: Mon Jan 20, 2025 10:13 am
by suhasini523
NYSE
The NYSE is one of the most impressive financial brands in digital Matthew Kobach, manager of digital and social media, said the NYSE is able to channel this notable profile through social media by taking risks with new technologies and social platforms. The NYSE has capitalized on its campaign opening and closing ceremonies by streaming them live on Facebook. By bringing the spectacle into the social sphere, the company allows followers to go “behind the scenes” of the NYSE and witness the excitement firsthand.

Digital Marketing for the Financial Industry
The brand has also leveraged the power of Snapchat. NYSE promotes its own content, primarily videos and interviews with celebrities and entrepreneurs on the stock exchange. The brand also creates custom geofilters featuring companies that are launching IPOs on the stock exchange.

The numbers indicate that the visual content strategy adopted france whatsapp number database by the NYSE is paying off. More than three-quarters of content engagement comes from photos and videos combined. Meanwhile, an audience perception score of 9.5 ranks among the best in financial services. According to Matthew Kobach, the brand’s mission is to demystify what it does in the capital markets. The NYSE’s strong efforts in social matters indicate that the brand’s stock will continue to rise.

Nasdaq
Nasdaq has created an elegant social media strategy that treats each social channel and its respective audience individually. According to Josh Machiz, Director of Integrated Marketing, the company realized that different channels appeal to different people. This has led to Nasdaq changing when and how it communicates based on the platform.

Nasdaq Marketsite in Times Square is in a prime location, but the brand has also enhanced its visibility on social media. The social team uses Facebook Live to educate its audience of more than 600,000 followers on industry matters, including investment options for Millennials.

On Instagram, Nasdaq shares content such as motivational quotes from successful entrepreneurs, accompanied by relevant hashtags.

Digital Marketing for the Financial Industry
Meanwhile, on Twitter, the company highlights its corporate social responsibility efforts through education and mentoring programs.

Nasdaq's multifaceted approach to social is a clear success. The 8.1 content insights score is among the best in financial services, while the 9.7 brand audience score is an industry leader.