Users search for "men's black shoes"

[shaownhasan]

If the search keyword is "men's black shoes", your ad will not be displayed if it is an exact match. However, other types of ads will be displayed because they contain the keyword you set.

Users search for "men's shoes"
If a user searches for the keyword "men's shoes," your ad will likely not be shown canadian cto cio email list for any type of match except broad match, because there is no keyword "for men."

Things you should know before setting up match types
If the match type is set properly, your company's ads will be displayed as intended. To do so, let's understand the key points of the setting.

For example, if you want to set a big one-word keyword, we recommend exact match, which allows you to pinpoint your ad. If you want to search for compound keywords efficiently at the same time as running ads, use phrase match. Phrase match can also be used in cases where exact match is too narrow a range for ads to be displayed, and partial match is too broad.

In addition, partial matching is effective if you want to efficiently find terms that users search for using unexpected keywords.