For example, whisky is packaged in wooden boxes russian phone number search that customers can use as a beautiful display piece when the product is not in use.
Navigating the luxury market: How to sell high-end products
packaging enhances brand image
Unpacking a luxury product should be a unique experience. This means packaging that includes multiple elements, not just tearing open the wrapping.
Using personalized boxes, high-quality paper, and other gift-like extras on the packaging makes the unboxing process feel special. This demonstrates attention to detail, which is what customers value in a product experience.
Designing packaging that aligns with your marketing narrative is another great strategy. Whether you emphasize that your products are sustainable, handmade, or something else, consistent packaging can reinforce your brand message.
For example, Beau Domaine’s packaging was designed with sustainability in mind, reinforcing its brand image as a skincare line that uses mostly natural ingredients.