Maximize the number of business meetings at exhibitions

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More and more companies attend trade shows to attract new customers. Although this is one of the most effective measures, in many cases, leaving leads unattended after the show may maximize results. After talking to them on site, salespeople will only approach those users who seem to be highly valued and leave the rest of the list aside.

Manage the list in Excel, no way to track method status.
After viewing all listings, you will not be able to make further contacts.
Many companies may have the above problems. This article will introduce how to use BowNow to maximize the use of exhibitions for business negotiations.

How to solve challenges with BowNow
Import the acquired business card information into BowNow in batches
Send a thank you email to the imported list.
Use "conditional search" or "ABM template function" to extract and approach hot users

First, build a system to convert the lists obtained at the georgia telegram number database exhibition into data and manage them centrally in BowNow. It will be easier by checking the activity history and user information on the system. If you can add information such as sales representatives and the products they are interested in when importing data, you can contact them directly later.

Then, thank you emails are sent to registered leads. When users click the URL in the "Thank You" email, cookies can be linked to the email and activity logs can be tracked one by one.

The sales team immediately contacts the highly considerate users who talked to them on the day of the exhibition. Hot customers must be attracted in a 1-to-1 manner. It is also possible to keep a history of the method on BowNow.

The most important leads are other leads that sales staff do not want to contact now. It is very time-consuming to contact them in a 1-to-1 manner, so the marketing department must adopt a 1-to-N method.

BowNow extracts users who regularly keep in touch with the company through email marketing, send emails with useful information, etc., and regularly passes them to the sales team. Extraction conditions include viewing pages that only highly considerate users can see (introduction step), clicking URLs in emails, downloading materials on the website, etc., but the situation varies from company to company.

Although not limited to trade shows, only a small percentage of users consider buying right away. It is important to follow up after the show and stay in constant contact with other users and contact them when they start to consider.