But what do all of these actions have in common? None of them are really focused on content creators or their experience with the platform. Basically, it was just doing what the competition does and using the brand to stay on top. But it's not 2018 and this strategy doesn't work anymore.
It took almost 2 years for the brand to realize that creators are like customers and promoters of the brand. If they don’t feel comfortable or if they don’t feel respected for their work, they will simply leave for another platform . Finally, understanding this, Instagram updated its algorithm to favor original content.
What can we expect from that as marketers and content creators? Well, we can say that it’s a small step for Instagram but a giant leap for the market. According to Instagram boss Adam Mosseri : “If you create something from scratch, you should get more credit than if you share something you found from someone else. [As such] we’re going to do more to value original content, particularly compared to content that’s republished.”
That doesn't mean content edited outside the platform before being published will be penalized, Mosseri said. "The idea is that if you did it, it's original."
And this is also a good thermometer to see if most denmark phone number list videos are edited outside the platform, which means that Instagram's editing tools need to be improved, so we can expect some future announcements related to this new algorithm update.
For now, let's wait and see what changes will happen on Instagram in the near future. If the social channel is really trying to build a community of engaged creators, valuing their work is a good way to start.
Don't forget that this update may also hurt many accounts that have their strategies based solely on user-generated content, especially if their followers also post the same content on their profiles. But we'll have to wait for future tests and tools to have an answer.
A recent report from parcelaLab found that irrelevant marketing is driving customers away and causing them to reject brands. Of the 49% of people who received poorly targeted email and social media messages in the past six months, 42% decided to unsubscribe from the brand’s marketing lists and another 24% blocked the brand on social media.