Will return to the store for their next purchase.

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Example. After receiving a TV ordered on a marketplace, it turned out that the cable connector was located in such a way that it was impossible to connect a satellite dish to it without reworking the furniture. We had to refuse the product and choose another model. This problem could have been easily avoided when examining the TV in an offline store. An alternative for an online store and a marketplace is a photo of the product with a 360⁰ review. Such photos are one of the most popular and sought-after types of Rich content.

Rich content will help an online store owner egypt telegram number database increase conversion, boost sales, and form a loyal audience that

It is also beneficial for the marketplace for sellers to place rich content on product pages. It keeps users on the site, and the more time a user spends on the marketplace, the higher the sales. The buyer gets used to coming to the marketplace, knowing that there he will get the maximum information about the product and there is no need to look for it somewhere else. He becomes a regular visitor and buyer. In addition, it is beneficial for marketplaces, as well as sellers, to have more sales and fewer returns.

Read also:
5 Effective Ways to Increase Website Conversion

Types of rich content
Storytelling elements in product descriptions
The task of a text description is to influence not only the consumer's mind, but also his feelings. Emotional descriptions always evoke a greater response than dry facts.

Just don't confuse an emotional description with empty advertising bragging with a bunch of emojis and exclamation marks.