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Appealing to emotions and empathizing with your customer once you have gained their trust will shorten the distance to purchasing your product. The content that works here is that which works on the idea of ​​trust, urgency and empathy. For example, testimonial videos from other customers who have used your product often help potential customers make the decision to purchase your product. Content that rewards and encourages purchasing Creating content that rewards the user for purchasing your product is a format that works very well in this strategic phase of content. Creating content that creates urgency for the purchase will make the user opt for your product quickly . A second reading of the importance is created due to the limited time and scarcity of sales. Content such as personalized consultations helps to successfully resolve the final stage of the purchasing phase. In addition, this type of attention will positively reinforce your image in customer experience management.


Not only will you gain a buyer, but you will probably forex email list have gained loyalty from this customer. Finally, case studies are another type of content that is very useful both for moving towards the execution of the purchase of your product and for reinforcing with strong arguments the sense that your customer has made a good purchase. Contents in retention and recommendation phases After the purchase in the Customer Journey, there are two other post-sale phases. The content strategy for the mapped customer journey: continues in these two phases. One is the retention phase. The retention phase aims to follow up on touchpoints with the customer after the purchase has been made, so that they continue to buy your products. At this stage, the use of newsletters, your blog and loyalty programs are the most appropriate. Another is the recommendation phase .