Engage the user through videos and games

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The characteristic is that it prints dynamism, it is a playful element that enters into complicity with the user. By playing in the same way as on the web, you will be able to break the distance with the user. And also, get closer to him in a more personal way. How? By generating trust and presenting yourself in a friendly and fun way. What added value do you offer to the user with email marketing? Email marketing represents a qualitative leap in your value proposition . Your digital marketing action via email will have a greater effect because it will actively involve the email recipient. Email marketing is part of an interactive marketing strategy. Through email marketing you will be able to influence the purchase decision of the product you show through your email much more. Digital marketing promotes user participation in the online environment.


Specifically, one of the aspects that interactive email finance and banking email list works on is generating engagement through the dynamic email you send. [bannerHero] How do you get this commitment? within the email. This technique is called hotpost . An example of ecommerce in an interactive email could be the inclusion of a video showing different types of scarves or colors of scarves. And when the reader is interested in a specific one, by clicking on it, they are redirected to the product's online store. With this, you achieve a direct brand-customer experience. A resource like this not only directs the user to purchase the product. It also generates a very personalized customer experience because you offer the user the possibility of making a personalized selection of a product from the email. For this interactive email action to be successful, you are offering more than just product customization.