If data is the oil, artificial intelligence is the engine

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These technologies are becoming increasingly indispensable because they provide companies with insight into trends in customer behavior and business operating patterns, as well as supporting the development of new products. What uses are expected in the near future and what trends will predominate?






64% of companies believe that artificial intelligence will help increase their overall productivity.
Source: Forbes


4 uses of artificial intelligence
Among the areas where AI and Machine Learning in botim database are expected to have the greatest impact are:

Smarter customer recommendations: The ultimate goal is to provide a more optimized customer experience, based on the data they easily provide to the business. While these tools are not new, by implementing specific and relevant use cases to provide personalized recommendations, businesses will be able to stand out from the competition.


360° customer view: Customer experience as a differentiating and competitive factor


Generative AI: In 2022, its most popular use is related to photo and video creation, generating art, and producing basic written content. Many companies are likely to make their own forays into generative AI to speed up the creation of their own content and reduce costs.



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Efficient financial management: Machine learning algorithms are playing an increasingly important role in financial tasks to help leaders make better budget-related decisions. For example, to perform cost analysis or predict expenses associated with certain business activities or protect businesses and customers from fraud.

Decision-making automation: Machine learning’s ability to analyze and interpret large amounts of data in a rapid time frame has made it an essential part of decision-making processes. These tools automate simpler, lower-level decisions, allowing employees to spend less time on repetitive tasks and focus their efforts on deeper problems.