For example, if a competitor is gaining engagement and traction through interactive content like live videos or AR filte

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Similarly, if you notice your competitors are iraq business email list slow to respond to their audiences, ignore certain platforms or fail to provide helpful solutions, you also have an opportunity to differentiate your brand by offering ‌even more superior customer service in those areas.

Proactively engaging with your audience, fixing their problems quickly and showing that you value their feedback will significantly boost your brand’s reputation. As the 2023 Sprout Social IndexTM showed, more than three-fourths (76%) of consumers prefer brands that put customer support first and respond quickly to their needs. Plus, 69% expect a response within the same day of reaching out.

Data visualization from The Sprout Social Index™ illustrating how quickly consumers expect a response from brands on social in 2022 and 2023. In 2023, nearly 70% expect a response within 24 hours or less. In 2022, 77% of consumers expected a response within 24 hours or less.
Stay ahead of trends
Monitoring your competitors’ social media activities helps you stay informed about emerging trends, enabling you to adapt quickly and maintain a competitive edge. Identify successful tactics and confidently integrate them into your approach by observing how your competitors experiment with new platforms, content formats or engagement strategies.

, you can adopt a similar approach to keep your audience engaged and position your brand as forward-thinking. In the same way, competitive analysis can help you spot shifts in consumer behavior, such as a growing preference for short-form videos or more personalized content. This can help you proactively adjust your strategy to meet evolving consumer expectations.