While Discord may not be the best japan business email list network for growing your audience, it offers significant potential for those willing to invest in building a long-term community. For brands with strong advocacy programs, a Discord server can facilitate meaningful connections and conversations among community members, making it an invaluable space for fostering engagement.
A variety of niche social media networks have emerged to serve the interests of highly specific communities. There’s Letterboxd for film enthusiasts, Strava for runners and Nextdoor for local neighborhoods—the list goes on.
If your target audience aligns with an existing vertical network, these platforms can provide unparalleled access to authentic opinions that can enhance your marketing strategy. For example, a construction company operating in a specific region might find greater value in focusing its efforts on Nextdoor rather than investing heavily in larger platforms.
A framework for choosing the right social media networks for your strategy
So which networks are the most important for your brand?
Grab a piece of paper and a pencil—or open your favorite note-taking app—and take some time to answer the following questions. Some answers may come to you easily, while others might require a bit of research. Remember, this isn’t a decision to rush. Use this opportunity to align all stakeholders on your social strategy, ensuring everyone is on the same page. That way, you can narrow your focus with confidence.
Social media is valuable for more than just marketing, so it’s important to consider marketing and overall organizational goals. If you limit your focus to just your greater marketing team, you might miss opportunities to make a bigger impact.