For example, Starbucks uses campaign hashtags each time they’re promoting a new drink.

[shaownhasan]

Branded hashtags
These types of hashtags are created to encourage tagging your business directly and usually include a brand name, product or service. For example, Pretty Little Thing uses #EveryBODYinPLT and #PrettyLittleThing as a way to promote their clothing on Instagram.

Pretty Little Thing Instagram jordan business email list page. The clothing brand include two branded hashtags in the bio, #EveryBODYinPLT and #PrettyLittleThing.

Tracking branded hashtags—especially campaign-specific hashtags—is a great way to see how many people are talking about your business specifically.

Campaign/ad hashtags
A campaign/ad hashtag is a hashtag that your company creates for a specific campaign, launch or digital advertisement. This helps to generate buzz around one specific thing that your business is doing.


Starbucks X post celebrating one of their most popular drinks

These hashtags are ideal for tracking since they’re specific to each campaign’s focus compared to recurring brand or content hashtags. Use social listening to monitor your campaign hashtags and how well they’re catching on with your audience.

Trending hashtags
You can review trending hashtags natively on X and Instagram’s Explore pages via desktop or mobile by tapping the magnifying glass icon. Instagram will show the volume of people talking about or using the trending hashtags, and X will show if the hashtag is popular or trending.