4 notes on data management platforms

[shukla7789]

Before developing or purchasing a data management platform, keep these considerations in mind.
Data management platforms are very similar to a data warehouse . In fact, it is possible to simplify the meaning to say that data management platform and data warehouse are the same thing. However, that is not entirely true. A data management platform is software that absorbs, classifies, and stores information and returns it in a way that is useful to marketers, editors, and other business professionals.

How does a data management platform work?
A DMP can collect unstructured data from any source , including local computers, mobile web, mobile app, web analytics tools, CRM, point of sale, social media, online and offline video, etc.

This data can be collected based on specific behaviors , such as clicks, downloads, video uploads, interests such as sports, football, children, museums and travel, or demographic information. Therefore, we can conclude that it can handle data of any kind .

Obviously, for this the DMP must have direct access to these data sources . This also explains why data professionals often recommend integrating a DMP into your work and processes from the start. It is much fantuan database difficult to feed existing data into a tool, rather than letting the tool collect this information itself .

Of course, this is all very general. If you're not already familiar with DMPs, you may have no idea what kind of information this platform typically collects or processes. A data management platform collects data from online and offline sources such as these :

Web analytics tools
Mobile Web
Mobile applications
Behavioral and demographic data
CRM data
Point of sale data
Social networks
Online video

Importance of data in digital transformation
What can you do with a data management platform?
The most important thing about a DMP is what you can do with the data you collect. Here are some of the things you can do with a data management platform:

Audience segmentation and targeted advertising . With a DMP, you can segment your audience and target advertising to their interests and needs through video, images, and content.

Content and product recommendations . Provide personalized experiences for web and mobile users.

More useful and monetizable data . We convert the data into usable data that we can share and even sell to get the most out of.

Audience enrichment . With a data management platform, it is easier to improve products or services for our clients.

Expand your audience or customer base . Fine-tune your customer onboarding process and facilitate a steady flow of new customers.