What is relationship marketing? Definition

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Relationship marketing is a business strategy that encompasses a series of aspects that seek to create and maintain close and long-lasting relationships with customers, allowing both the company and the consumer to obtain the best benefits.

It is none other than an action focused on attracting customers by satisfying their needs in a comprehensive and long-term manner , meaning that the relationship with the buyer does not end at the moment they acquire the product or service, but rather it is precisely at that point where it begins and continues over time.

It is an action focused on attracting customers by satisfying colombia whatsapp resource their needs in an integral manner, focused on the long term .

The intention is to make the brand and the company that supports it become a friend that listens to the needs , offers the best solution to cover them, and helps to complement and improve them in the future with other proposals that are equally satisfactory for the client.

In this way, the company can not only gain new customers, but also retain old ones, and can even make these customers become advocates and promoters of the brand. Another objective is to become a reference in the market, mainly due to the good experiences offered to users.