Training Materials: What You Keep

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We have certain requirements for selecting speakers, common for speakers of MAED courses and corporate training. We always look to ensure that the specialist attracted to training works with the team, has proven practical experience in business, so that he can assess the client’s tasks. Or it will be a specialist with extensive experience in various business niches. We pay great attention to filtering and selecting speakers, we even already have a certain database.


The first thing we take into account is the specifics and individual characteristics of this business. We cannot implement any recommendations, teach something if the business cannot implement it. Therefore, the first thing we take into account is the capabilities and specifics of the business. And if we select speakers, we select speakers who have experience in this niche.


We develop homework for training participants. As a result, your employees can create a marketing strategy themselves, and after the training, the speaker will consult on its implementation, analyze and new zealand email list give feedback on what is correct and what needs to be improved.

Depending on the task and resources, we select additional materials. These can be: checklists, templates for competitive analysis, for segmenting the target audience, for setting up advertising campaigns. Let's give an approximate list:

Example of competitive analysis
Example of a semantic core
Email Marketing Strategy Example
Target audience segmentation – some examples
In-depth interview questionnaire – some examples
Example of a customer journey
Business Model Template
A comprehensive SEO guide
Example of technical audit