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Posted: Tue Jan 21, 2025 5:22 am
All you need to do is connect to Google Analytics and it takes just 2 minutes to set up. Try the free version first.Many people are probably worried because they don't know how to analyze the results of their own website. To measure results for each access source, you need to set URL parameters in Google Analytics. A parameter is a variable with a "?" at the end vp audit email list of a URL. In this article, we will explain the reasons and benefits of setting parameters in a URL. We will also introduce analysis methods and points to note, so we hope you will find it useful.
table of contents
Why do we need to include parameters in a URL?
What are URL parameters?
Benefits of setting URL parameters
Know where your users are coming from
You can analyze the results of your ads.
You can distinguish between paid ads and organic search results
Multiple ads can be distinguished from each other
You can also track access from smartphone apps, QR codes, etc.
Types and uses of URL parameters
utm_campaign ※Required
utm_source ※Required
table of contents
Why do we need to include parameters in a URL?
What are URL parameters?
Benefits of setting URL parameters
Know where your users are coming from
You can analyze the results of your ads.
You can distinguish between paid ads and organic search results
Multiple ads can be distinguished from each other
You can also track access from smartphone apps, QR codes, etc.
Types and uses of URL parameters
utm_campaign ※Required
utm_source ※Required