Best days to post on TikTok for Schools & Education:

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Best times to post on TikTok for schools & education
Based on data from Sprout Social, a data heat map show shows the best times to post on TikTok for the school & education industry in 2024.
Best times to post on TikTok for Schools & Education:
Thursdays from 10 a.m. to 1 p.m.
Thursdays
Worst days to post on TikTok for Schools & Education:
Saturdays and Sundays
Universities, higher education institutions and schools saw a significant increase in high engagement times on TikTok compared to last year’s analysis. Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) to meet these needs and effectively target distinct audiences at the right time.

High opportunities for engagement for schools reflect a typical school day plus evening hours. Tuesdays through Fridays see consistent engagement from around 10 a.m. until about 5 p.m.However, the hours with the highest engagement and therefore the best time to post on TikTok for schools are Thursdays from 10 a.m. to 1 p.m.

From highlighting student life to sharing school updates, a social media strategy for schools needs to fulfill various purposes: from engaging with students past, present and future, to keeping a pulse on brand health.