Marketing Trends for 2023
Posted: Tue Jan 21, 2025 5:45 am
1- The importance of Brand Values is growing
If the values you attributed to your brand image were already extremely relevant in 2022, they will be even more so in 2023 .
Concern for social commitments and the environment will be very important points for consumers , who will increasingly seek to support businesses committed to the values that identify them.
2- The era of Tiktok
The social network that has been a hit in recent years will finally consolidate itself in 2023 as a leader among consumers who take advice from influencers.
More and more brands are taking their marketing strategy to usa whatsapp lead it's normal, since any product that goes viral on Tiktok sells out within a few days. Without a doubt, if you're thinking about running a social media marketing campaign this new year, set your sights on Tiktok. marketing
3- New experiences in physical stores
Although it is clear that online stores are successful, consumers are increasingly looking for close contact with the brand and that means visiting physical stores, speaking directly with a person who can advise them and even going beyond.
If you want to be up to date with marketing trends for 2023 , it's time to give your business a new lease on life . Now, physical stores that offer unique experiences are the most popular; smart screens, lights, sounds, artistic decorations... Originality is what captures the customer's attention and keeps their loyalty.
4- Podcast and Marketing
2022 has been the year of podcasts, which has made 2023 the year of advertising on them.
A podcast can be listened to in any situation; while driving, cooking, playing sports... which makes it a very interesting audiovisual medium through which to reach your potential client.
In addition, advertising through them works very well if you have a specific niche market that you want to reach, because since there are podcasts on so many different topics, it is very easy to find the one that best fits your audience.
These are some of the Marketing trends for 2023. If you want to stay up to date with the latest in sales, keep informed with Salesland.
If the values you attributed to your brand image were already extremely relevant in 2022, they will be even more so in 2023 .
Concern for social commitments and the environment will be very important points for consumers , who will increasingly seek to support businesses committed to the values that identify them.
2- The era of Tiktok
The social network that has been a hit in recent years will finally consolidate itself in 2023 as a leader among consumers who take advice from influencers.
More and more brands are taking their marketing strategy to usa whatsapp lead it's normal, since any product that goes viral on Tiktok sells out within a few days. Without a doubt, if you're thinking about running a social media marketing campaign this new year, set your sights on Tiktok. marketing
3- New experiences in physical stores
Although it is clear that online stores are successful, consumers are increasingly looking for close contact with the brand and that means visiting physical stores, speaking directly with a person who can advise them and even going beyond.
If you want to be up to date with marketing trends for 2023 , it's time to give your business a new lease on life . Now, physical stores that offer unique experiences are the most popular; smart screens, lights, sounds, artistic decorations... Originality is what captures the customer's attention and keeps their loyalty.
4- Podcast and Marketing
2022 has been the year of podcasts, which has made 2023 the year of advertising on them.
A podcast can be listened to in any situation; while driving, cooking, playing sports... which makes it a very interesting audiovisual medium through which to reach your potential client.
In addition, advertising through them works very well if you have a specific niche market that you want to reach, because since there are podcasts on so many different topics, it is very easy to find the one that best fits your audience.
These are some of the Marketing trends for 2023. If you want to stay up to date with the latest in sales, keep informed with Salesland.