1. Attention-grabbing wordplay and calculated shock value
Posted: Tue Jan 21, 2025 5:51 am
Brown says a strong headline that’s shareable and click-worthy helps make viral campaigns on social media.
“I think that shock value is a good thing to canada business email list think about when trying to be creative,” she says.
For example, the idea of “breaking up with spring break” made people think about what that meant for the City of Miami Beach. The campaign’s message also juxtaposes “break up” and “spring break,” leaving a lasting impression.
Campaigns that break the mold, challenge the status quo or spark intrigue are often the ones that get shared.
Quote callout from Madison Brown
2. Understanding trends and your target audience
Trendspotting and understanding your key target audience are foundational elements of social media marketing. The same applies for viral marketing, according to Brown.
“It’s good to stay in touch with trends and what people are doing. For example, we leaned into the dating apps and text messaging concept because it is a sign of the times. People use their phones to communicate and connect, so meeting people where they are is a good thing to try to do,” she says.
“We didn’t want to alienate people, but we wanted the message to be loud and clear. We wanted a playful, cheeky approach. That’s why we leaned into the ‘break up’ vibe” she says.
“I think that shock value is a good thing to canada business email list think about when trying to be creative,” she says.
For example, the idea of “breaking up with spring break” made people think about what that meant for the City of Miami Beach. The campaign’s message also juxtaposes “break up” and “spring break,” leaving a lasting impression.
Campaigns that break the mold, challenge the status quo or spark intrigue are often the ones that get shared.
Quote callout from Madison Brown
2. Understanding trends and your target audience
Trendspotting and understanding your key target audience are foundational elements of social media marketing. The same applies for viral marketing, according to Brown.
“It’s good to stay in touch with trends and what people are doing. For example, we leaned into the dating apps and text messaging concept because it is a sign of the times. People use their phones to communicate and connect, so meeting people where they are is a good thing to try to do,” she says.
“We didn’t want to alienate people, but we wanted the message to be loud and clear. We wanted a playful, cheeky approach. That’s why we leaned into the ‘break up’ vibe” she says.