As noted, YouTube is totally killing it when it comes to SEO.

[shaownhasan]

Sprout's description box for the Best Times to Post uk business email list on Social Media video. The section includes a description of the video and featured resources with links.
10. Target Google search results

And while you shouldn’t totally create content for search engines versus people, you should promote your YouTube channel with SEO in mind.

Specifically, product reviews, how-to’s and long-form (10+ minutes) videos covering keyword-specific topics tend to rank well in search engine results pages (SERPs). If you’re strapped for content ideas or want to capitalize on a trending buzzword in your industry, consider how you can do so through your YouTube channel marketing.

Google search results page featuring YouTube videos for the keyword, "TikTok Marketing." Several videos populate including Sprout's Six YouTube Marketing Tips You Need Right Now.
11. Run a contest or giveaway
If there’s one thing YouTube users love, it’s a giveaway. Host a YouTube contest or giveaway to encourage people to subscribe to your channel and engage.

To keep your contests simple, have people like your video, leave a comment and subscribe to your channel to enter.

Follow some of our best practices for running any social media contest: