Develop a thorough process for vetting influencers

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Work with your legal team to define a usa business email list comprehensive list of all brand safety criteria influencers must follow when promoting your business and products. Use that to inform the contracts you craft, and keep these safety guidelines in mind when drawing up campaign plans.

More than 50 million people across the globe describe themselves as influencers. Narrowing in on those who offer everything your brand is looking for requires a systematic process and intentionality. Merely looking at follower count and engagement rate isn’t enough. You need a deeper understanding of audience make up, past brand collaborations and the types of content they create. Doing that much research manually is inefficient (and probably impossible).

With Sprout Social Influencer Marketing (formerly Tagger), you can use smart filters to sort through thousands of creators and influencers whose content and audiences are right for your brand. You can review influencers’ previously posted content and audience demographics at scale.

Sprout Influencer Marketing's user interface, in which you can see an influencer's overview in the platform. Including performance on each network, previously posted content, mentions and other activity.
Once you find influencers who fit your criteria, you may also need to work with your legal team to finalize vetting. Getting legal’s stamp of approval in the beginning will help you spot red flags early, and save you from major headaches in the future.

Make sure there is documentation in your contracts that clearly communicates your expectations and protects your brand in the event of future fallout. That could include things like: