Basic flow chart for complex email marketing

[aminaas1576]

An email marketer is responsible for the entire process of working with letters: from the idea to achieving the set goals. First, he creates a strategy based on marketing data, and then implements plans and adjusts the strategy based on the results.

For example, this is what a simple mailing scheme looks like, shown in the example of an email marketing strategy from the UniSender mailing service:

A simple newsletter scheme from a comprehensive email marketing strategy
And this is the basic mailing scheme from the EmailSoldiers agency:

Katerina Chigir , project manager, leading marketer of the Emailconsulting.top agency

" We create trigger maps in two formats, taking into account the capabilities of the client's mailing service and internal business processes: a graphical roadmap (similar to the examples above) and an taiwan email list informative table. We write down segments according to the client's path and behavior on the site, the goals of communications at each stage and the desired user actions, indicate the sources of communications - where the letter will come from - ESP, CRM, CMS, etc., sending conditions, possible chains of letters at each stage with ideas for topics and content, UTM tag regulations, etc.

Such a table is easy to adjust and supplement during the implementation process. It also serves as a preliminary technical task for setting up the integration. As for me, it is a more practical option for an email marketer than a scheme. Although we also like schemes )"

Trigger map fragment

How much does an email marketing specialist earn?
According to salary statistics from the Trud.com project, the average monthly salary of an email marketer in Russia is 58,754 rubles.