One of the biggest mistakes people make when starting out with email marketing is buying a contact list. It doesn’t work!
The message should be sent to those who have already shown interest in it. This is the fundamental principle for creating an email list that generates good results.
To do this, you must let the person ask to receive messages. One way to do this is by investing in offering content such as newsletters and e-books.
The user will offer their email address in exchange for sending these materials. This demonstrates that they are interested in the subject and becomes a relevant contact .
3. Segment your contacts and personalize messages
Even with a list of only interesting contacts, it is still christian churches email list essential to segment your list. Not all users will be interested in every email you send.
To perform good segmentation , you must use criteria and characteristics of the contacts you have to define groups.
You can use, for example, age, gender, location, area of employment, position in the company, among others. This way, you can create personalized messages for each audience.
Keep in mind that even if you reduce the number of people who receive each message, it will be more interesting to this smaller group, which generates better results.
Always try to personalize the types and content of each message you send to each type of audience.
4. Create irresistible titles
The subject line is the first contact the user will have with your message. It is what will make the person want to click and open the email. Therefore, it is essential that it is attractive enough for this to happen.
Opt for titles that are more specific and demonstrate what the user can expect from the message they are about to read. It needs to be an interesting promise of something that the person will have access to after opening the email.
Avoid very long sentences and focus on eye-catching words — such as “challenge,” “incredible,” “secret,” and “last chance,” among others.