Behind only Japan, India, the United States and China, Brazil has a huge population that lives connected to the internet, consuming a wide range of content, products and services. Any successful brand needs to be part of the digital world to ride this wave of opportunities and growth. Investments tend to grow year after year!
Content marketing is the market trend
The best way to build trust with online customers is by delivering relevant content to them. Brands need to master certain topics related to their products or services through blogs, websites and social media. Transforming expertise into information that adds value to the consumer translates into sales and winning new customers, which is one of attorney email list the main trends in the market!
Another important point is that content marketing makes companies more independent from internet giants like Google and Facebook , as the content generated becomes a personal asset.
Social networks are predominant
There is no turning back: social media has won over Brazilians and is increasingly present in the lives of people of all ages and classes. These tools are evolving and adapting very quickly, and soon Facebook will have direct integration with e-commerce through the BUY button.
In addition to liking and sharing content or a product, the user can purchase the item with the ease of a click, making digital marketing even more sophisticated and efficient.
Email marketing has evolved and remains relevant
One of the oldest digital marketing tools, email marketing has adapted to the changes and remains as relevant, if not more so, than in the early days of the internet. After all, everyone has at least one email account that they check at least once a day.
This strategy is no longer a mass communication strategy, but rather an increasingly targeted approach that allows for a specific audience interested in certain products or content. This increases conversion rates even further!
Digital marketing is essential for small and medium-sized businesses
Gone are the days when only advertising and journalism fought for an online presence. Today, regardless of the size or type of business, digital presence has become vital. We cannot view this change negatively, as it is an organic and natural process that has always been happening, with the difference that now the speed of transformation has reached unprecedented levels.