What is Search Engine Marketing and how does it work?
Posted: Tue Jan 21, 2025 8:19 am
Clare Clement Oct 18, 2022 14 min read Search Engine Marketing Share INDEX What is SEM (Search Engine Marketing)? How Does Search Engine Marketing Work? SEM Best Practices and Helpful Tips Set up your Google Ads account and campaign structure Choosing the right keywords How to write effective advertising copy Analyze competitor ads What is SEM (Search Engine Marketing)? SEM (search engine marketing) is a digital marketing strategy that aims to increase the online visibility of websites in the search engine results page (SERP).
Typically, it comes in the form of search ads that appear above the unpaid (organic) results. Here's what it looks like: img-semblog In this article we will talk about: How Search Engine Marketing Works How Advertising Auctions list of ghana consumer email Work SEM Best Practices Let's get started. SEM vs SEO SEM is a digital marketing strategy used to increase the visibility of your site in search results. It can include both paid and organic (SEO) activities. While SEM is not limited to paid marketing alone, it is also often referred to as pay-per-click ( PPC ) marketing, a business model where marketers pay every time someone clicks on their ad.
SEO , on the other hand, refers to organic results, or the “free” traffic you get by providing relevant, useful content that ranks well on Google . An effective SEO strategy can help you gain long-term traffic, while search engine ads improve your visibility on a timely basis, getting you clicks from people ready to buy your product. While SEM is a nuanced term, we’ll use it from now on to refer to a paid search strategy.
Typically, it comes in the form of search ads that appear above the unpaid (organic) results. Here's what it looks like: img-semblog In this article we will talk about: How Search Engine Marketing Works How Advertising Auctions list of ghana consumer email Work SEM Best Practices Let's get started. SEM vs SEO SEM is a digital marketing strategy used to increase the visibility of your site in search results. It can include both paid and organic (SEO) activities. While SEM is not limited to paid marketing alone, it is also often referred to as pay-per-click ( PPC ) marketing, a business model where marketers pay every time someone clicks on their ad.
SEO , on the other hand, refers to organic results, or the “free” traffic you get by providing relevant, useful content that ranks well on Google . An effective SEO strategy can help you gain long-term traffic, while search engine ads improve your visibility on a timely basis, getting you clicks from people ready to buy your product. While SEM is a nuanced term, we’ll use it from now on to refer to a paid search strategy.