Use generic anchor text sparingly, as it can be spammy

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" "Get more information now ." It also doesn't help users or search engines determine what the linked page is about.Images When an image is used as a link, its alt text functions as anchor text. This way, if the image doesn't load, the anchor text can still be clicked. Here's an example from the University of Dayton : how alt text works Just like traditional anchor text, alt text should be descriptive and avoid keyword stuffing.


Alt text tends to be longer than the average anchor text because it needs to convey the content of the image and (in some cases) why the image was included in the context. Here is an example in a cat scratching post : cactus-shaped cat list of greece consumer email scratching post with pink flowers Alt Text: Cactus Cat Scratching Post with Pink Flowers How to Optimize Anchor Text for SEO Now that we've covered the different types of anchor text, let's move on to optimizing your anchor text for SEO.


An SEO-friendly anchor text : it's short; is relevant to the page it links to; It's not stuffed with keywords. Here are some general rules for creating good anchor text: Make sure your anchor words are relevant A relevant anchor text helps Google understand the structure of your site. This means that thanks to this element you could rank higher. Additionally, relevant anchor texts appear more natural to your readers, which means they are more likely to click on them.