It’s similar to why we get push notifications from apps on our smartphones

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People want more immediate and actionable information. As a concept, then, direct answers in the SERP are in line with the evolution of content and consumer expectations. This appears to be reflected in the desktop-mobile disconnect, where zero-click searches account for 17.3% of all searches. Users aren’t inherently looking to avoid a click, but they want to acquire information more quickly.


Two features of today’s search facilitate this: direct answers; an optimized semi-infinite scrolling experience on mobile. This is also demonstrated by the fact that organic clicks have not increased on mobile, but keyword list of grenada consumer email switching has: mobile users are much more likely to conduct multiple searches than desktop users. Only 17.9% of queries were made by users with a new keyword on desktop, while on mobile the percentage was 29.3%. People are more engaged and interested in the mobile experience than on desktop, which indicates the rise of zero-click searches and the demand for easier access to results.


Understanding the complexities of user journeys Another significant theme that emerged from these results was SERP refinement. Users on both desktop and mobile generated a new URL in Google about 10% of the time , which means they moved from one SERP to another in some way. The action could be as simple as moving from the main SERP to another, or it could mean using a carousel or filter that took the user to a new SERP.