The two issues mentioned above, "Inability to properly communicate or propose product information to end users" and "Difficulty in implementing LTV measures for manufacturing companies that sell through agents", are due to issues with the distribution of information, such as the inability to provide agents with sufficient product information to communicate to end users, or, conversely, the inability of manufacturing companies to fully understand the situation and voices of end users.
In B2C business, if insufficient product information is provided, sales opportunities will be lost, and this is a fact we all know from personal life experience.
For manufacturers that do business through agents, solving and responding to these issues is key to increasing sales, and we believe it is important to ensure the smooth student database flow of information on a platform that connects manufacturers, agents, and end users, and to achieve a digital shift that involves agents.
summary
Now that purchasing behavior in B2B is beginning to resemble that in B2C, providing agents with proper information will become even more important, especially since B2B is a large market.
In addition, I believe that even if business is conducted through agents, implementing customer data-driven marketing strategies and seeking ways to maximize LTV could be the key to increasing sales in the manufacturing industry.
Increase sales in the manufacturing industry
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