On Lamoda, sellers have few options for paid promotion and no ability to independently set up advertising within the marketplace. All paid marketing services on the platform are provided only upon request to the email address [email protected] .
The marketplace offers a single package for malta telegram database paid promotion "Additional Marketing Services". In the supplier's personal account in the section "Partner Development on Lamoda and Other Issues" it is indicated that the minimum advertising budget for brand promotion on the site is 300,000 rubles.
Let's take a look at what advertising tools are included in this package.
1. The seller can be included in mailings - daily, targeted single-brand and thematic (for example, on the occasion of the start of a sale, a holiday or new products of the season).
The portrait of the target audience for the newsletter looks like this:
2.6 million people ( total mailing base );
age - from 25 to 40 years;
the share of mobile traffic exceeds 70%;
The distribution by gender has a slight bias towards women - 58%.
If daily mailings are aimed at the entire base, then targeted mono-brand ones are configured for specific segments of the target audience. For example, active buyers, average check, region or buyers of similar brands in a specific price segment.
Example of a mailing list advertising certain brands
Example of a mailing list advertising certain brands
An example of a push notification to a smartphone with an advertisement for one brand. When clicking on the message, the user is taken to the entire catalog of the Lusio brand
An example of a push notification to a smartphone with an advertisement for one brand. When clicking on the message, the user is taken to the entire catalog of the Lusio brand