1. Analysis of insights, USP and brand values

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How to determine what tone of voice will help company N attract customers?

Step 1: Know the brand DNA
Let's look at a few simple methods nepal telegram database that will help you better understand how and on what topics to communicate with potential clients, how to present yourself, etc.


To do this, you need to ask questions:

What brand is this?
Who is it created for?
What is it useful for?
Why does it exist?
What are the differences from competitors?
Why was the brand created?
What is the brand's mission?
What social ideas does the brand support?
What values ​​does he want to share?
What values ​​are closest to potential customers?
Once you have defined your values, you need to think about how to communicate them to those who also share them.

Example

USP of company N: expensive exclusive business clothes that emphasize the advantages of the female figure. The products are decorated with original works of jewelry and decorative and applied art.

Insights:

A business suit can be anything but boring.
A business suit can look appropriate at all social events.
The business suit is ready to compete with evening dresses.
Russian clothing is not inferior to the products of European fashion houses.
Values: