Real-time data on activity such as the number of users visiting your website, pages viewed, conversions occurring, etc. can be updated within 4 hours. Although 4-hour updates are guaranteed, updates are usually updated even sooner, so the frequency of updates can be much higher.
The free version updates within 24 hours, and there is no guarantee of update frequency. It is effective when you want to quickly catch the movements of websites and apps and understand and analyze the current situation.
Another benefit is that data can be exported to BigQuery, a cloud data warehouse provided by Google that can process large amounts of data in a short time, enabling advanced hospital mailing leads data analysis.
For example, by exporting and linking data from Google Analytics 360, your own store data, CRM (customer relationship management system), etc., you can visualize all user movements from physical stores to the web. By multiplying and integrating the data in BigQuery, comprehensive marketing becomes possible.
Can be linked to other services
The free version can be linked to Google Search Ads, but Google Analytics 360 can be linked to many other services. It can be linked to Google Display & Video 360 for ad delivery, Search Ads 360 for automated bidding, and Campaign Manager for third-party ad delivery. By linking reports and delivering ads through data accumulation, you can operate your measures in a more integrated manner.