Make your site mobile-friendly, as Millennials and Gen Z mostly use their mobile phones to search the Internet.
Add clear CTAs and make the design of each of your web pages attractive to students.
This is what the Brown University pages look like :
Brown-universities-inbound-marketing
Convert
And once you have managed to attract your ideal singapore whatsapp resource students, they know you and want to know more about the university, it is time to convert them.
At this point of conversion, it is important to collect as much information as possible about your prospects, and the most valued information in this case is the email address.
But for this to happen, you need to offer something in return that is truly valuable to students. This reward often comes in the form of ebooks, tips, webinars, and other educational materials.
The tools recommended by the Inbound Marketing methodology to help you convert your students are the following:
Calls to action
Calls to action are buttons that guide a person on a website to go to the next step, and in this case, the student must see something in this CTA that catches their attention.
For example: “Download this ebook”, “Click and attend our webinar”.
The design of these buttons should be striking, easy to see and encourage immediate clicking.
To make your potential students feel the urgency to press the button, accompany them with phrases such as: “It's only for a few days,” “There are no more spots,” etc.
Check out these calls to action on the Florida Institute of Technology site:
inbound-marketing-for-universities-cta
Form
In order for your visitors to become followers of your university, it is necessary for them to fill out a form with their data.
Promise them that they will get more information about your university and fun stuff in their emails this way.
To avoid tediousness, try to minimize the amount of data students provide as much as possible.
On the other hand, make sure that your form can be easily filled out from a mobile phone.
Contact
By having an updated database of your prospects, it is much easier to follow up with them appropriately so that they “close the sale,” that is, successfully enter your university.
You can follow up on your social media platforms, email, or website, just make sure to “stay in touch.”
“The forms on your university website should be as quick to fill out as possible.”
Close
If you have reached this stage, it is because your potential students are about to make a decision.
You attracted them with your social media and quality content, and you also turned them into ideal followers by asking for their most important data. It's time to close this deal and start a great university life.
More direct and personal communication is the key to closing the deal and getting the student to decide to enter your university over the competition.
To achieve this, Inbound Marketing proposes these tools:
CRM
Customer Relationship Management is a software that allows you to automate your relationship with your students.
With the support of this system, you will not lose sight of every detail of your contacts to speak to them and resolve their doubts at the right time through any channel.