Landing page preparation : make sure landing pages are optimized , aligned with email messages, and easy to navigate. Post-campaign evaluation : after the bfcm, review your campaign results to identify areas of improvement for next year. When is black friday in and when to start preparing? In , black friday will fall on november these dates are important, but preparation for an effective email marketing campaign must begin well in advance. It is recommended to start planning your campaign at least two months before black friday, I.
E. In early october. This will give you car owner data user list enough time to design and test your emails, segment your lists, plan automations, and set up the offers and promotions you will launch. When is the best time to send black friday emails? Most brands will send multiple emails during, before, and after the black friday weekend. A typical black friday email promotion sequence looks like this: email : promotional email sent the week before black friday. Email : countdown email sent just before black friday email : main offer sent on black friday morning email : reminder (or several reminders) sent during the campaign email : last chance email sent just before the end of your campaign brands that run sales on both black friday and cyber monday can continue their email campaign into the following week.
Just don't overdo it, as this could lead to people unsubscribing. You can also promote your offer in your regular email campaigns; adding a section mentioning the promotion will increase the visibility of your offer. Conclusion black friday cyber monday (bfcm) is a unique opportunity to increase sales and attract new customers. With careful planning, strategic segmentation, and the use of effective marketing automations and tactics, your email marketing campaign can stand out in a competitive market and achieve outstanding results.